Link requirements

This is a valuable resource for our web site visitors, therefore please be aware of the following requirements. This is to protect you and us from 'link spam' that does nothing to improve your ranking, and can in fact harm it.

For more information about ethical search engine marketing, please see the Search Engine Professionals website. The requirements for sites we link to are summarised below:

• Your site MUST be relevant to ours. Relevancy is important in the new search engine algorithms.
• The other sites you link to must also be relevant.
• We must be able to locate clearly a link from your site to ours within 3 mouse clicks of your home page.
• Your web site must be Search Engine visible, i.e. your home page must have a Google PageRank of 4 or more.
• Your site must be written in English.
• We will not link to sites that are pharmaceutical, gambling or adult related, contain illegal or hate content, or which link to such sites.
• The link page URLs that you use on your site should be static - i.e. no ? or & characters in them - Search Engines can't always follow such links.
• Do NOT name your link pages 'link.htm', 'links.htm' or any such variation - Search Engines just ignore these pages as being 'link farms'.
• We don't like linking to sites with too many links (50+) per page.
• Please rotate your links - we don't wish to be on linkpage_32.htm just because other companies name themselves 1111aaaaaaplumber.com!
• Your site shouldn't use pop-ups.

Remember swapping links alone is not enough. You need to ensure your link pages are Search Engine VISIBLE. If you need help with this, http://www.search-engine-professionals.co.uk has some very useful whitepapers on Search Engine promotion.

If you feel you meet these requirements submit your site.